Fashion Photography

Fashion photography is considered an art form, but it wasn’t always this way. Over the past 100 years, professionals in photography have laboured to prove that it is a credible and legitimate form of art. Trends in the industry from 1910-1950 gave rise to modern photography as photographers started to produce images with a sharper focus, and the camera became an essential mechanical and technological tool. In 1904, the renowned critic Sadakichi Hartmann appealed to photographers to take “Straight Photography”. This plea gave birth to modern photography and rejected the artistic manipulations and painterly features of Pictorialism (This was the international style that dominated photography during the late nineteenth and early twentieth centuries).

How it all began.

Alexander Wolcott invented the first camera that was patented on May 8, 1840. However, long before Mr. Wolcott’s invention, Joseph Nicephore Niepce- roughly around 1826- used a sliding wooden box and a piece of paper that he had coated with silver chloride to take the first photographic image. This was a disaster because the picture darkened when the photograph was exposed to light. By far the most significant event in the history of amateurish photography was the introduction of the Kodak’s first camera in 1888. Invented and marketed by George Eastman (1854–1932), from Rochester, New York. The camera was a simple box that came with a 100-exposure roll of film. Whenever the roll was finished, the camera was sent back to the factory to be reloaded. Modern day photography has come a long way from its modest origins. Let’s have a look at some significant milestones in the development of photography technology.